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# SEO Reports

If you have an SEO subscription with us, you get a written
report at the end of each reporting period. The report
lives in the portal under **Services → SEO** and lays out
how your site performed against the previous period, plus
what we did and what we recommend next.

## Where to find them

Open **SEO** from the customer menu (under Services). The
list shows your SEO subscriptions; click one to see its
detail page. Past reports are linked from there, newest
first.

If you have multiple sites with SEO subscriptions, each has
its own list of reports.

## What's in a report

Every report follows the same structure so you can compare
period over period without re-learning the layout.

### Reporting period

The start and end date of the period the report covers,
plus the previous period it's compared against. We use
calendar months as the default cadence (a report for
*March 2026* compared against *February 2026*), but we can
configure quarterly or other cadences on request.

### Executive summary

A short paragraph in plain language — the *what happened
this period* angle. If you only read one section, it's
this one.

### Standout result

The single most notable change in the period. Could be a
ranking jump, a traffic milestone, a campaign that landed.

### Core KPIs

Headline numbers, current period vs previous period, with
the deltas. Typically:

- Total sessions.
- Engaged sessions / engagement rate.
- Average engagement time.
- New users.

Each metric is shown both as an absolute value and as a
% change vs the previous period.

### Traffic by channel

Sessions broken down by where the traffic came from —
organic search, direct, referral, social, paid, etc.
Current vs previous in the same table.

This is the section that tells you whether the **SEO
work** is moving the needle vs the other channels: a
healthy organic-search line is the bottom-line proof.

### Engagement

How people behaved once they landed. Engagement rate
(percent of sessions that engaged meaningfully), average
engagement time, engaged-session count. Current vs
previous.

### Insights

Our written analysis — what we think the numbers above
tell us. This is qualitative; it's the part that connects
the data to your business.

### Keyword rankings

The keywords we're targeting and where you currently rank
for each. Movement vs the previous period flagged with
arrows / deltas.

### Top queries

The actual search queries (from Google Search Console)
that brought visitors to your site, ranked by impressions
or clicks.

### Work done

A bulleted list of what we did this period — content
changes, technical fixes, link building, anything else.
This is your audit trail for the retainer.

## How often they're produced

The reporting cadence depends on **which SEO plan you're
on**. Different plans come with different frequencies —
some get a report every month, others every quarter,
others on a different schedule entirely. Your proposal
states the cadence for your plan, and the SEO
subscription on your portal confirms it.

Whatever cadence applies, reports are dated to the end of
the reporting period and published shortly after. The
exact day varies because we wait for the full period's
data to populate in Google Analytics and Search Console
before pulling it.

If you're unsure how often you should expect a report,
either check the SEO subscription on your **Services →
SEO** page or ask us.

## What the report doesn't include

- **Competitor rankings.** We track competitors internally
  but don't put them in the customer report by default.
  Ask if you want a competitive section added.
- **Predictions.** We report what happened, not what we
  think will happen. The *Insights* and *Work done*
  sections are forward-looking but framed as work, not
  forecasts.
- **Raw exports.** The report is the curated view. If you
  need raw Analytics data for your own analysis, work
  directly in Google Analytics — you have access if it's
  linked to your site.

## Reading the deltas

A few things to keep in mind so you don't over-react to
single-month numbers:

- **Seasonality matters.** A B2B site is dead in August,
  a retail site is busy in December. Month-over-month
  deltas in those windows are noise.
- **Algorithm updates move things.** Google updates its
  ranking algorithm a few times a year; a big swing
  during one of those windows isn't necessarily about
  what we did.
- **Look at trend lines, not single points.** Three
  consecutive monthly reports tell you more than any one
  report on its own. If something concerns you in a
  single report, it's worth raising — but don't make
  major decisions on one period's numbers.

If anything in the report doesn't make sense, reply to
the email we sent with the report attached (or use the
contact details on
[How to reach us](../help-and-support/how-to-reach-us))
and we'll walk through it together.